Cura was founded (three years ago last month!) with a mission to uplift girls, women, and femmes along the value chain. To work actively against white supremacy and patriarchy. To do better, to be better, and to drive change.
We truly believe that equity for women is humanity's best hope, and we'll keep fighting for beauty, art, and change no matter what. It's about leading with the heart and following it up with the mind-which is really just another way to sayself-and how can we help you wear, share, and declare your values?
Across the globe, the majority of garment workers are women. @careorg calculates that number at 75%-but unfortunately most of the positions we hold worldwide are not ones of power or decision-making.
At Cura, our highest priority is to get more women into seats of power by partnering with femme-led and femme-owned brands. It's the #1 way we seek out and select the goods and products you see online and in our store.
*WRITE BLURB ABOUT HANAE COLLECTION PRODUCTION & WOMEN CURA WORKED WITH
Each piece was designed in Seattle and handmade in Phnom Penh, Cambodia at a female-founded, woman-owned production facility. The partnership is a true collaboration with talented makers, who specialize in their craft.
Take for example Shebobo, founded by Kirsten Schipper in San Francisco and made up of more than 600 artisans in Madagascar who craft hand-dyed accessories using traditional weaving techniques and renewable, sustainable, and biodegradable fibers.
And there's Anne Nzilani who came from the Kenyan community that gave the world the famous kiondo basket. She founded Bawa Hope to link talented women and men in the low-income areas of Nairobi and rural Kenya to marketing opportunities in Europe and the States. By helping formerly marginalized producers connect with trade opportunities, their lives shift away from abject poverty toward social fulfillment and economic empowerment.
Or, Awamaki, founded by fellow Seattleite Kennedy Leavens and operated alongside female artisans in Peru on the belief that putting income in the hands of women is the best way to lift communities out of poverty.