November 26, 2020 2 min read

 -- FOR IMMEDIATE RELEASE -- 

Central District, SEATTLE - November 26, 2020

Friends and business associates Akiko Waters, of The Cura Co. and Suzanne Vetillart, of Boma Jewelry knew in the moments after George Floyd was murdered the movement for dismantling systemic injustices black and brown people face in this country would happen at the grassroots.

6 months later, they’re releasing their first gender inclusive sustainable jewelry collection designed to recognize and redistribute funding for on the ground BLM community and racial justice organizations and efforts.

100% of the profits for this symbolically timed Thanksgiving/ Black Friday release will support the Black College Matters fund by Save Your VI, a  non-proft organization dedicated to advocacy for Title VI of the Civil Rights Act of 1964, with the specific raise to support the college education of black-indigenous activists Delanie Seals and Izzy Miller.

2 years ago as sophomores in high school, Izzy and Delanie made national headlines as they fought to change a discriminatory school policy barring the wearing of head-wraps in their town of Ada, Oklahoma and won.

Being both black and members of the Choctaw and Chickasaw Nations, they’re now currently pursing state legislative action to insure that all BIPOC attend schools free from discrimination and harassment, as Title VI of the Civil Rights Act of 1964 guarantees. These courageous young activists organized BLM protests in their community this summer and are working to have their city council designate Juneteenth as a paid holiday.  

Cura & Boma are honored to support these remarkable young leaders pursue the education they deserve. The “This Matters” collection will be available for purchase exclusively athttps://thecuraco.com/  and  https://www.bomajewelry.com/  for pre-sale Nov. 28th-Dec 3.  

Due to the made to order model of this collection, there is not a guarantee of pre-holiday delivery. However, a digital printable story card will be available.

Brief-

THE CURA CO. X BOMA JEWELRY DEBUTS MADE TO ORDER JEWELRY COLLECTION, REDISTRIBUTING PROCEEDS TO GRASSROOTS BLACK LIVES MATTER ORGANIZATIONS.

In collaboration with Boma Jewelry, the Cura Co. Seattle based ethical apparel & lifestyle brand announces the first drop of their “This Matters” collection with all profits funding the Black College Matters campaign, supporting BIPOC activists and best friends, Delanie Seals and Izzy Miller.



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