"Do the best you can until you know better. Then when you know better, do better" - Maya Angelou
CURA;verb to curate, to cure
CURA is a social enterprise that specializes in the artful, ethical, and mindful curation of fashion, beauty, home products, and programming that makes values-based living inclusive and convenient. Female-forward with social impact at the core of our model, we’re more than a brand --
we're a conscious lifestyle.
Our brand pillars
Design and curate products of artistry and integrity. We have a modern point of view that honors heritage craft techniques and origin stories.
Edit to impact. From apparel to accessories to home goods and experiences, you can trust what we offer is making a positive difference.
Compassion begets compassion. We're here to make it easier on you to to live in a more equitable, beautiful world, so you can in turn do the same for others.
anti-luxury and pro-inclusivity. We reject the notion that access to sustainable, well-curated art, design and products is an exclusive club and should come with an outsized price tag.
a more equitable, beautiful world where the business of fashion and lifestyle is a force for justice. Where creativity and real human stories are sought after and celebrated.
We value the intersection of artistry and equity. CURA was founded to advance equity along every dimension of our value chain. We put sustainability, impact sourcing, and artistry above all else. Our product curation and creation reflects our profound respect for individuals and organizations that advance the intersection of artistry and equity.
We believe in thepower of community. CURA is a collective. The more open, supportive and vulnerable we are together, the more positive change we create. Whether in-store in our local community or online with global reach, we're here in service of growth, creativity & joy.
#Live your values, beautifully
Note from our founder-
After almost 2 decades of working in the world of corporate fashion and lifestyle design, the time has come to build an enterprise rooted in my personal values, an organization that puts people & planet first. Cura is a vehicle to help balance the scales of injustice, oppression, and exploitation associated with corporate fashion & lifestyle production. Together we can change the narrative.
Consumers, through their purchases, cast a vote about the world they want to live in
Women supporting women is the fastest route to worldwide equity
Celebrating creativity, beauty, and real human stories heals
Traditional craft techniques and the wisdom of indigenous cultures must be revered and honored.
“Fair trade” isn’t enough
Slower is better, and less is more
Environmental justice and social justice are inextricably intertwined
Reuse is the most sustainable act
Style & impact, kindness & quality, artistry & equity are not mutually exclusive.
If you'd like to know more or or connect please DM @cura_collective, email firstname.lastname@example.org or come visit the gallery. We'd love to chat or collaborate on ways to make our world more equitable and more beautiful. Thank you for being here.
xo-Kiko & team Cura
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