About CURA

CURA; VERB TO CURATE, TO CURE

A one-stop shop for conscious living. 
We're here to simplify your values-based lifestyle, making it easier to live in a more equitable, beautiful world.
We specialize in the artful, ethical, and mindful curation of life’s essentials. From fashion to beauty, home goods to health, we create an intentional connection between producer and consumer in pursuit of a more equitable, beautiful world. Female-forward with social impact at the core of our model, we’re more than a brand --we're a conscious lifestyle.
 
OUR BRAND PILLARS
 ARTFUL
Artistry and integrity.
We design and curate products that embrace a modern point of view while honoring heritage craft and origin stories.
 
ETHICAL
Edit to impact.
From apparel to accessories, home goods to experiences,
you can trust what we offer to make a positive difference.
 
MINDFUL
Compassion begets compassion. 
We reveal the layers of intention & humanity behind our brand because we recognize that transparency informs choice. In the words
of Maya Angelou,
"when you know better, you do better."
OUR PROMISE TO YOU
  • we will create space for discovering and cultivating your impact as a global citizen
  • our goods will be both CHIC and ethical
  • our designs, along with any brand or person we endorse, contribute toward a better world