Our Brand Values

• We are a social enterprise where the business of fashion and lifestyle is a vehicle for positive change and a force for justice.   
• We value the intersection of artistry and equity. We put sustainability, impact sourcing, and artistry above all else. 
• We envision a world where mass production & the exploitation of people and planet is a thing of the past. Where ethical practices, environmental sustainability and collaborative kindness is the most basic norm.
• We believe in the exponential power of community. Cura is a collective. Whether we're hosting a mindfulness workshop or collaborating with local and international artisan partners; we're here to serve every dimension of our value chain.
• We know if we inform, dedicate space, and build opportunity, our collective can change the world. 

Our Guiding principles