Slow fashion designer, founder & creative director of CURA.
I'm so honored that you're here and interested in learning a little about me and our origin story. I worked in the corporate fashion world for 16 years before starting Cura, which means I was a witness to - and a participant in - a destructive commercial model, one that failed to align profit with people and planet After so many years of working in that broken paradigm, I realized I could take what I’ve learned, still do what I love, but create a better option.
We're still in the beginning, we launched our Seattle boutique and gallery space in March of 2019. And while we had incredible momentum that first year, March of 2020 came. Since then, while the challenges have been vast (ehem), our clarity of purpose has not wavered
We are very fortunate to say now almost 3 years later, CURA designs our own collection of feminine apparel, accessories and home goods, we partner with other mission driven brands from all over the world. Curating and co-creating beautiful, ethical and sustainably sourced goods for you is what motivates us. Figuring out how to make it inclusive and affordable and as sustainable as possible challenges us. Ensuring that the humans who do the actual work making the goods are paid a livable wage and shifting the paradigm is why we are here.
Our vision and ambition is big. We believe if we do our job effectively, CURA can be a model of commerce as solution. One that responds to the social and environmental injustices of our time.
While we are continually unlearning and adjusting our own biases to the truth and lies of the systems we live within, I pledge to you, CURA will always put people and planet first.
We won't be perfect and when we make mistakes we will own them and do better. However, you can trust at a minimum, there is a human story and positive impact intrinsic to every product, brand, or person we are aligned with. I give you my word, its why I'm here. x
I'd love to hear from you, if you want to talk sustainable, ethical fashion, design visit us at our Brick & Mortar located in Central District.
xo
Kiko & the Cura team