CURA; VERB TO CURATE, TO CURE

A one-stop shop for conscious living. 

We're here to simplify your values-based lifestyle, making it easier to live in a more equitable, beautiful world. CURA seeks the intersections of beauty, art, equity and impact.


Our Brand Pillars

ARTFUL

Artistry and integrity.

We design and curate products that embrace a modern point of view while honoring heritage craft and origin stories.

 

ETHICAL

Edit to impact.

From apparel to accessories, home goods to experiences,

you can trust what we offer to make a positive difference.

 

MINDFUL

Compassion begets compassion. 

We reveal the layers of intention & humanity behind our brand because we recognize that transparency informs choice. 



In the words of Maya Angelou, "when you know better, you do better."

Our Brand Values


We are a social enterprisewhere the business of fashion and lifestyle is a vehicle for positive change and a force for justice.   


We value the intersection of artistry and equity.We put sustainability, impact sourcing, and artistry above all else. 


We envision a world where mass production & the exploitation of people and planet is in the past. Where ethical practices, environmental sustainability and collaborative kindness is the most basic norm.


We believe in the exponential power of community. Cura is a collective. Whether we're hosting a mindfulness workshop or collaborating with local and international artisan partners; we're here to serve every dimension of our value chain.


We know if we inform, dedicate space, and build opportunity, our collective effort can change the world. 


OUR PROMISE TO YOU


We will create space for discovering and cultivating your impact as a global citizen.

Our goods will be CHIC and inclusive.

Our designs, along with any brand or person we endorse, contribute toward a better world.

Cura founder Kiko Eisner Waters is a seasoned fashion and lifestyle designer, style enthusiast, avid traveler, culture lover, and collector. 


After years of leading and developing design for corporate fast fashion and lifestyle brands, she started Cura in 2019 to bring principled, mindful consumers closer to the beauty-filled lives they want and deserve. Cura is here for folks who want to live—and wear, and share—their values.


"Cura came from a place of slowing down. It’s a reflection of my lifestyle. It’s how I think, act, dress, gather, it’s how I cultivate and share joy. If I had personal motto it would be "mission driven, beauty obsessed". 

I believe in love as the foundation of good business. I actively choose to center my thoughts on positive assumptions—of ourselves, of our world. I know that an open and on-going approach to learning and discovery is far more valuable than the notion that any of us are authorities. 

I believe great design is equivalent to great problem solving, but I will always do my best to be transparent about our limitations. 

My wish is for people to walk into our stores, visit our website, wear our collections and feel included in the greater Cura "Collective". 

It would be such an honor to have you join us."

 




x