Hanae by Cura


Press Release - The Cura Co. unveils new limited-run, slow fashion apparel collection

Seattle, WA - The Cura Co., Seattle’s one-stop-shop for conscious living, has unveiled a new limited-run apparel collection designed to offer fashion fans ethically-made wardrobe pieces that will effortlessly transition from season to season. The 13-piece Hanae Collection, co-created in Cambodia with Cura’s zero-waste production partners, was made using pre-consumer textile waste that would otherwise have gone unused. Each piece embraces a slow fashion ethos and can be styled in multiple ways to create a variety of looks. The goal of the Hanae collection is to provide timeless foundation pieces for a sustainable wardrobe. 

“We are committed to mindful, ethical fashion,” says Cura Co. founder Kiko Eisner-Waters, “The Hanae collection is designed to be seasonless and will be released with rolling drop dates that reflect and embrace our vision for the future of fashion that takes into account both people and the planet.”

Five of the thirteen styles from the Hanae Collection are available now in multiple colorways/fabrications. New styles from the line will be released periodically throughout the year. By embracing a slow fashion production schedule that intentionally pivots from the traditional fashion calendar, The Cura Co. is leading with its commitment to ethical and sustainable fashion. Each piece was designed in Seattle and handmade in Phnom Penh, Cambodia at a female-founded, woman-owned production facility. The partnership is a true collaboration with talented makers, who specialize in their craft. The size-inclusive, versatile range includes jumpsuits, dresses, tunics, and pants. 

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