Joy McBrien, the founder of Fair Anita Jewelry, is just like her name. She's an infectious, bright, badass champion for women and girls everywhere. Her "joyful" command of her purpose has quickly made Fair Anita a leading "go to" brand in the Fair Trade retail market.
"Fair Anita was built on a vision....In 2009, our founder Joy McBrien set out to learn about violence against women in Peru, which has one of the highest rates of reported domestic violence in the world. During the months she spent building a women’s shelter in Chimbote, Peru, Joy met many survivors of domestic violence and learned about their stories of survival and resilience. Each of these women expressed that jobs are the single most important resource for women experiencing domestic violence, knowing that sustainable income would help empower them to leave an abusive partner. Joy founded Fair Anita from the lessons she learned in Chimbote, and to this day our work remains grounded in supporting women’s resilience through responsive business relationships.
Fair Anita is a social enterprise that exists to create opportunities for women and girls, selling trendy (and affordable!) fair trade products made by over 8,000 talented yet marginalized women in 9 countries. In other words, we are women investing in other women."
I mean come on, what's not to love, right?